It’s Important To Trust Anyone You Bring On To Your Team

As a self-proclaimed DIY Maven, I put together ALL the things for my new business. Let me quickly clarify… I’m a DIYer when it comes to entrepreneur things, NOT crafty shit. Please don’t ask me to bedazzle any damn thing. Okay, back to it. 

We’re talking about websites, social media content, sales funnel creation and management, and a full email list. 

ALL THE THINGS.

It was like a dream, until…

Losing my 9-5. 

The one that took me 10 years to go from salesperson to business manager to office manager/controller. 

That was 2011. 

While it was a blow, I decided to turn this moment into an opportunity to go all in on the beauty and blogging business I’d started as a hobby. I’d always been naturally skilled at makeup application and was interested in those niche, luxury beauty products I had to order online (without any info if they’d be any good). 

My beauty blog grew to unimaginable heights. I was added to beauty brand PR lists, sent products to review, invited to media events, and earned income from my ads and sponsored posts. 

I couldn’t drag myself to the swanky media events I once found fun. Writing reviews and posts about makeup just felt shallow and meaningless to me. 

How was that really helping anyone? I realized I was craving more meaning in my life. 

So, at the very same time I was receiving an award for Best Beauty Site at the 2017 P&G Beauty Awards, something that surely could have catapulted my blog to the next level, I decided instead to walk away from it and follow my passion. I began creating personal development content and courses and exploring the world of coaching. 

Life lesson: Instead of following every business opportunity that comes your way, I implore you to define what you want to do and what you love. Then, find the opportunities that align with those things. It’ll save you a ton of time and headache, promise. 

This is something I stress to each and every client that works with me. 

I wish I could say once I made this pivot “everything changed for the better overnight.”

The personal development course I just talked about was incredibly successful. I enrolled almost four thousand students and it was completely self-liquidating. The problem? By this time my passion had begun to fully shift to marketing, funnels, and the process side of things. 

It still took me more time, more learning, and a lot more revelations to get to the point I’m at today. 

I enjoyed creating and marketing products that were having a positive impact on the lives of others, but I didn’t want to be a personal coach. 

It was the business and marketing side of entrepreneurship that seemed to be the sweet spot where all of my interests, skills, and innate talents intersected.

These skills have always come naturally to me, but things finally clicked when I leaned into supporting the operations and launches of fellow business owners. 

Once I focused on developing these skills, I never looked back. 

I dove into the DigitalMarketer Certified Partner program. I achieved the distinction of being the very first certified partner with FG Society. 

I completed the notable Measure & Maximize course to enhance my ability to help clients make data-driven decisions while maximizing revenue and time. 

I’ve also earned certification as an OBM through OBM school and completed the Project Manage Like a CEO and Launch Manager Pro programs. In case that wasn’t enough *wink*, I then became a Certified Director of Operations and a Growth Strategist.

Being the strategic partner to successful entrepreneurs eager to catapult their businesses to new heights represents the crowning achievement of my remarkable 12-year journey in the realm of online entrepreneurship.

My forte lies in the realms of strategy, planning, and systems, which I've honed through a blend of innate skills and hands-on experience in marketing, design, and technology. 

This unique combination places me among the rare < 3% of Directors of Operations who excel in both Operations and Marketing.

I dove into the DigitalMarketer Certified Partner program. I achieved the distinction of being the very first certified partner with FG Society. 

I completed the notable Measure & Maximize course to enhance my ability to help clients make data-driven decisions while maximizing revenue and time. 

I’ve also earned certification as an OBM through OBM school and completed the Project Manage Like a CEO and Launch Manager Pro programs. In case that wasn’t enough *wink*, I then became a Certified Director of Operations.

Being the strategic partner to successful entrepreneurs eager to catapult their businesses to new heights represents the crowning achievement of my remarkable 12-year journey in the realm of online entrepreneurship.

My forte lies in the realms of strategy, planning, and systems, which I've honed through a blend of innate skills and hands-on experience in marketing, design, and technology. 

This unique combination places me among the rare < 3% of Directors of Operations who excel in both Operations and Marketing.