It's Important To Trust Anyone You Bring Into Your Business.
hey, I'm CHrista
To earn some of that trust, here's how I got here and how I help business owners build infrastructure that actually works.
And like a lot of entrepreneurs, I built everything myself. Websites, content, email lists, funnels. All the things.
I was officially an entrepreneur!
Losing my 9-5.
The one that took me 10 years to go from salesperson to business manager to office manager/controller.
That was 2011.
While it was a blow, I turned it into an opportunity. I launched a beauty blog I'd been toying with for years, and it grew beyond anything I expected. PR lists, media events, sponsored posts, the whole thing.
It all started with...
I couldn't drag myself to the events I used to love. Writing about makeup felt shallow. I was standing there accepting an award for Best Beauty Site at the P&G Beauty Awards, and I knew I was done.
So I walked away from it. Started creating personal development content. Built a course that enrolled almost 4,000 students.
But something started to shift.
I didn't want to be a coach. What I actually loved was the business side: the strategy, the marketing, the systems, the operations. The mechanics of making a business work.
Once I leaned into that, I never looked back.
The Big Lesson: Growth For Growth's Sake Isn't The Answer.
And then I realized something else.
Chasing every opportunity, scaling at all costs, saying yes to everything. That's not what builds a sustainable business.
What builds a sustainable business is infrastructure. Systems. A clear strategy that connects to how you actually operate.
That's the work I do now.
I've spent years learning and doing: certifications, training, hands-on experience with dozens of businesses. But more than credentials, I've developed a real understanding of what it takes to build something that runs without you holding it together.
I work differently.
I work across business strategy, marketing, and operations, together, as one connected system. When one person sees the full picture, everything works together. Nothing falls through the cracks. And you're not stuck in the middle.
What that means in practice:
- I don't just tell you what to do. I build it with you.
- I don't just focus on one piece. I see how everything connects.
- I don't disappear after giving advice. I stay until the infrastructure is running.
- And when we're done, you own everything we built.
I Believe In Building Infrastructure, Not Just Giving Advice.
I Keep Things Small On Purpose.
I work with a handful of clients at a time. I do the work myself. I'm not handing things off to a team or outsourcing to contractors.
That means fewer clients, but deeper relationships. More attention, not more volume.
If we work together, you're getting me. Not a junior person. Not an account manager. Me, in your systems, building your infrastructure, making sure everything connects.
How I Work
I Partner With Business Owners Who've Built Something Worth Scaling.
Not people chasing the next trend. Not people hoping a funnel will finally make them successful.
I work with people who built their business by being great at what they do. Quality work. Happy customers. Reputation. Referrals.
They don't need help figuring out if their offer works. They need help scaling what's already working without being the one holding it all together.
Who I Work With
If your offer sells and your customers are happy, I can help you build the infrastructure to scale it. If you're still proving that out, that's the first problem to solve.
The qualifier is simple:
Ready To Build Something That Runs?
If you're tired of being the bottleneck and ready for infrastructure that connects your strategy, marketing, and operations…
I'd love to be your strategic partner.
Let's Make It Happen