Credentials
What I’m Certified In
There are a lot of these, and they are all specialist certifications. That is the point rather than the problem.
You cannot read across strategy, marketing and operations and tell an owner which one is costing them money without real expertise in all three. Not familiarity with them. Building them, running them, and carrying the result.
What I specialise in is one thing: the diagnosis. It just happens to be a thing you can only do if you are good at three. The certifications below are part of where that came from. The rest is the work itself, starting with my own business in 2011 and other people’s since.
None of this is a service I sell. What I sell is the read, and this is what it’s built on.
funnels, pages, automations, sequences, offers, checkouts and forms built and shipped, across my own businesses and twenty-five client engagements. That is a counted floor taken from the records rather than an estimate, and it is counted deliberately low.
Operations and delivery
How a business actually runs underneath the marketing: the processes, the handoffs, the systems of record, and the people doing the work.
Marketing
The path in. How the right people find a business, what they are told, and what happens to them after they arrive.
Funnels and launches
The machinery itself. I built these before I ever audited one, which is the reason I can tell a funnel problem from a problem that only shows up in the funnel.
Revenue operations and systems
Where the numbers come from, and whether what a dashboard reports matches what actually happened.
Consulting
I didn’t collect these to have them. Each one is a part of a business I wanted to be able to open and read properly, and together they are the reason I can now read all of it at once.
When I open your email platform, your funnel, your project board or your numbers, I have built and run the same things myself, in my own business and in other people’s. So I am not taking anyone’s word for what I am looking at, including yours. That is what makes an outside read worth paying for.
The work itself is the Strategic Clarity Intensive: a 30-day read of the whole business, run async, with no call to schedule at any point.
See how the Intensive works